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Girls Pushing for Modest Fashion Options


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REDMOND, Wash. (AP) - During a recent shopping trip to Nordstrom, 11-year-old Ella Gunderson became frustrated with all the low-cut hip-huggers and skintight tops. So she wrote to the Seattle-based chain's executives to complain. The industry has been getting the message: A more modest look is in, fashion experts say.

The shy, bespectacled redhead has since become an instant media darling, appearing on national television over the past two weeks to promote modest fashions instead of the saucy looks popularized by the likes of Britney Spears.

``We like to call this new girl Miss Modesty,'' said Gigi Solif Schanen, fashion editor at Seventeen magazine. ``It's such a different feeling but still very pretty and feminine and sexy. It's just a little more covered up.''

Shoppers are starting to see higher waistlines and lower hemlines, and tweeds, fitted blazers and layers are expected to be big this fall, Schanen said.

http://cnn.netscape.cnn.com/news/story.jsp...679.htm&sc=1110

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