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Google Adding Inobtrusive Ads To Youtube


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The NY Times reports:

"Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.

..The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.

The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs."

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Google announces YouTube video advertising for 2008

Directy Traffic reports that "Search engine and internet giant Google has announced a new kind of video advertising format for YouTube, to begin next year.

Google acquired the video sharing website last year for $1.65 billion, predicting that video would be the next big thing in internet advertising.

Now Google's Patrick Walker has revealed that the company is working with content providers to produce 30-second advertisements that will run before content is viewed on YouTube, VNUnet reports."

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If they use 30 second spots, they will lose their audience quickly....

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