Web Sex Ads Draw Interest in Running Scared Movie

[DudeAsInCool]

Sex has auds 'Running' to film site

Thanks to an X-rated Web game, New Line may have been able to break its upcoming crime thriller "Running Scared" out of the pack.

Mini-major's been able to generate significant publicity online about the R-rated pic in the week and a half since launching the game, in which players re-enact several key action scenes as Paul Walker's Joey Gazelle character from "Running Scared."

http://www.variety.com/article/VR111793799...09&cs=1&s=h&p=0

[Ken]

Now if they had just kept with the violence and language, nobody would have cared about the stupid game. Anybody can make a game full of swearing or people being beaten to death with a tire iron (or both) but you put sexual content into a game and you're gold.

I'm surprised they didn't cram the site with advertisements to maximize profits even further. If I was a greedy rich prick, that's what I would have done.