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50 Cent - Massacre


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50 Cent's CD "The Massacre" delivers threats and flirtations.

CRITIC'S NOTEBOOK

A Timeout From Hip-Hop Tough Talk to Purr Come-Ons

By KELEFA SANNEH

Published: March 3, 2005

...50 Cent had already been signed (to Columbia Records), shot (nine times, as he's not shy about reminding people) and cut loose from the music industry by 2002, when he began his astonishing comeback....Then, in early 2003, came his "Get Rich or Die Tryin,' " one of the most successful hip-hop debut albums of all time, and success meant that 50 Cent had to stray from the "old-fashioned values" that got him elected. No rapper can sell millions of records without making love songs, and 50 Cent mastered the thug-love subgenre, topping the charts with singalong hits about flirting ("In da Club"), sex ("P.I.M.P.") and even romance ("21 Questions"). His success was a bait-and-switch: 50 Cent had come not to praise Ja Rule but to bury him - and then, sneakily, to replace him.

"The Massacre" (Shady/Aftermath/Interscope) is predestined to be another smash: it is a collection of stark but sly threats and come-ons, nearly as addictive as its predecessor.

Read more here:

http://nytimes.com/2005/03/03/arts/music/03note.html?8hpib

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