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Amazon wants to charge a subscription fee for Alexa eventually

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Dave Limp, Senior Vice President, Devices & Services, talks about Alexa's conversational ability at Amazon's HQ2 in Crystal City, Virginia on September 20, 2023.

Enlarge / Dave Limp discussing Amazon's coversational AI abilities at Amazon's devices event last week. (credit: Eric Lee for the Washington Post/Getty)

Amazon thinks that in the near future, its Alexa voice assistant will offer enough value that customers will be willing to pay a subscription fee to use it.

After Amazon's devices event last week, when the company showcased generative AI features it's developing for Alexa, Bloomberg asked Dave Limp, SVP of devices and services at Amazon, if there will be a time when Alexa's AI features will require a subscription.

"Yes, we absolutely think that," the executive responded.

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