Three Internet Providers In The UK Plan To Sell Your Search Records To Ad Companies

[DudeAsInCool]

Here is something onerous:

According to the New York Times, "...three Internet providers in Britain have teamed up to try to obtain a piece of online advertising for themselves. The three companies — BT, Carphone Warehouse and Virgin Media — announced a deal last week with a company called Phorm, whose technology tracks Web users and sends them ads related to their interests.

Phorm said it would set up a new online advertising platform called the Open Internet Exchange, which any Web site would be allowed to join. Proceeds from ads shown on these publishers’ sites will be shared with BT, Carphone Warehouse and Virgin Media, which together represent more than two-thirds of Britain’s Internet access market."

I can imagine that Google, Yahoo and Microsoft are next...

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[vernarial]

I'm pretty sure they already do this in the USA. You just never hear about it. Link isn't working so well for me tonight. Might wanna double check your end, Dude.

[DudeAsInCool]

I'm pretty sure they already do this in the USA. You just never hear about it. Link isn't working so well for me tonight. Might wanna double check your end, Dude.

Just tested it - it passed with flying colors

[vernarial]

Thanks. It's working fine this morning. Must've just been my fickle connection.