Survey Says "Online TV Viewers More Engaged & Open To Advertising Than Couch Potatoes"

[DudeAsInCool]

Here is an interesting study. MediaPost reports that a new study conducted by Experian's Simmons, has "found that viewers are 25% more engaged in the content of TV shows that they watch online than on a TV." The study also says that these viewers are also more receptive to advertising. Who would have figured?

ArsTechnica notes that "the Internet Advertising Bureau reported that Internet ad revenue topped $5.2 billion in the third quarter of 2007, up a full 25 percent over a year before." Based on this information, the entertainment industry is going to have a hard time telling the writers that there's no money on the web.

Read more at ArsTechnica and MediaPost.