Is Edgar Bronfman Changing His Tune Regarding DRM?

[DudeAsInCool]

MacUser reports the startling news that Edgar Bronfman, the Chairman of Warner Music, is doing a 360 on his attitude towards DRM, Apple and filesharing!

“We used to fool ourselves,’ he said. “We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”

Egad. What’s next? Praising Apple?

“You need to look no further than Apple’s iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. And let me remind you, the genesis of the iPhone is the iPod and iTunes - a music device and music service that consumers love.”

The problem is that it's probably too late for the music industry...

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