The Arcade Fire - Old Media Hype

[DudeAsInCool]

The irrasciable Bob Lefsetz takes a look at the promotional hype of the Arcade Fire, and you know what, he's right:

I thought the Arcade Fire was anti-hype, a new band for a new generation. But

they appear to be the same sold-out pricks as Good Charlotte and the rest of the

egotastic bands, the only difference being they're on an INDIE label.

Oh, don't get your knickers in a twist. Of course their music is more real than

that of the evanescent wannabes, but the sell...it appears curiously the same.

I mean who cares if the band is on an indie label if the act is sold JUST LIKE

it's on a major label.

Why the fuck does the Arcade Fire need a gargantuan story in the "New York Times

Magazine"? Is this really gonna reach the target audience? Or SNL... Is that

really the cutting edge anymore? Shit, everywhere I turn there's a story on

REArcade Fire, the hype is deafening, and in many instances, the band is

complicit, can't they say NO?

In a world where Britney shaves her head and EVERYBODY knows within hours does

an indie band truly need a scorched earth hype campaign to reach its audience?

Is the problem that the band's fans DIDN'T KNOW the record was out? And by

trying to reach newbies, does the Arcade Fire SHORTEN its career?

Read more at Source: The Lefsetz Letter