Pump Audio

[DudeAsInCool]

Where indie music meets mainstream media

For those who produce commercials and television programs, finding the right background music is essential. And for the musicians who make the music, having their work used in a commercial or on a TV show soundtrack is a nice, sometimes lucrative, bonus.

Pump Audio, an online service that specializes in cataloging music by independent musicians and marketing it to producers, aims to make the path from indie recording to producer as smooth and speedy as possible. The company, based in New York's Hudson Valley, also has begun offering its service to amateur video makers who use the Internet to showcase their work.

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CNet