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Yahoo and Ebay To Add Click & Call Features To Local Advertisers

DudeAsInCool

By DudeAsInCool,
in Digital/Internet News

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DudeAsInCool Apprentice

DudeAsInCool

Posted
Posted

As part of a deal Yahoo and eBay announced this morning, the companies

said they will explore how to add "click-to-call" technology to

advertisements on their sites.

It's a multi-billion dollar idea. Because it could be the on ramp for

millions of small, local businesses which have been slow to put ad

dollars online.

Pay per call, which lets Web users connect via the phone with an

advertiser, could be the killer application for online local

advertising, according to Anthony Noto, managing partner, at Goldman

Sachs' (GS) annual Internet conference this week.

Read more at:

CBS Marketwatch

Curious as to Google's next move...

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