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Amazon to Take On ITunes


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Amazon Plans

Music Service

To Rival iPod

February 16, 2006

In recent years, Amazon.com Inc. Chief Executive Jeff Bezos has explained his company's deliberately paced approach to the digital-music business by saying he wants to avoid simply imitating the dominant player in the field, Apple Computer Inc.'s iTunes Music Store.

Now Amazon, the world's No. 1 online retailer, is in advanced talks with the four global music companies about a digital-music service with a range of features designed to set it apart. Among them: Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs, not unlike mobile phones that are included with subscription plans as part of the deal.

http://online.wsj.com/public/article/SB114....html?mod=blogs

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