Microsoft May Share Online Revenues with Consumers

[DudeAsInCool]

Microsoft May Share Its Online Ad Revenue

Microsoft Corp. may consider sharing its online-advertising revenue with consumers who use its Internet search engine in an attempt to attract more users to Microsoft's search business.

"We'll actually go to users and say instead of us keeping all that ad revenue, we'll actually share some of it back with the user," said Mr. Gates, according to a transcript supplied by Microsoft. "The user essentially will get paid, either money or free content or software things that they wouldn't get if they didn't use that search engine."

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