EMA Meets Her Cyborg Counterpart in Her "3Jane" Video

[DudeAsInCool]

Erika M. Anderson, better known as EMA, has shared the video for her Future's Void single "3Jane". The clip, directed by Y2K, shows Anderson confronting her cyborg doppelganger as surveillance drones fly overhead. Watch it below via Dazed.

The director detailed the video, telling Dazed:

Somewhere between the prediction of a fully realized human-android and the watchful eye of surveillance technology, lies a conception of the reality we intended to create in “3Jane”. Depicted therein are the dichotomies between the persona of the artist and her branded image, the human and the automata, the watched and the watcher, the real versus the ideal, and the merger of these dualities. Presented is a dream-like narrative scenario that touches on the inevitable union of humanity and technology. The concept for “3Jane” is part of a larger narrative we’re currently developing in a feature film titled Uncanny Valley.

Read our interview with EMA here.

[url=http://pitchfork.com/news/57603-ema-meets-her-cyborg-counterpart-in-her-3jane-video/]View the full article[/url]