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Napster Launches Band on the Run


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Napster launches bands on the run/Portable subscription service will challenge Apple's iTunes

Owen Gibson, media correspondent

Friday February 4, 2005

The Guardian

Digital media company Napster yesterday unveiled a portable subscription service which it claimed would "change the music industry forever" and allow it to compete more effectively in its increasingly bitter battle with Apple's market-leading iTunes.

Napster To Go will give the company a significant point of difference from Apple, allowing subscribers paying £14.95 a month to in effect rent any number of songs from its catalogue of 1.3m tracks and transfer them to a compatible portable music player.

The new business model, which uses Microsoft's Janus portable digital rights software, allows constant access to the catalogue for as long as users continue paying their subscription. Once they stop paying their monthly fee, however, they lose the tracks they have transferred to their player.

http://www.guardian.co.uk/business/story/0...1405501,00.html

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