Spoon Announce Vinyl Gratification Program With Independent Record Stores

[DudeAsInCool]

Often, when you pre-order a record from iTunes or other online retailers, you receive "instant gratification" downloads of early singles. Spoon's Britt Daniel had a valid question: Why couldn't they offer the same purchase incentives to customers who pre-ordered vinyl from independent record stores? They've come up with an interesting solution to that problem.

It's called the Vinyl Gratification program. Spoon have teamed up with 150 independent retailers. Starting tomorrow (July 15), if you pre-order They Want My Soul (out August 5 via Loma Vista) from one of those stores, they'll hand you a 10" record in a plain white sleeve featuring three songs from the album. Then, come back to the store on (or after) August 5, hand them your pre-order receipt, and pick up the full album.

Daniel writes:

If like me, you’ve ever rushed home with a brand new record that you couldn’t wait to play—and couldn’t actually play until you slapped it onto your turntable—I hope the Vinyl Gratification program will bring back some magic for you. And I hope you’ll join us in supporting the independent record shops that have supported us for so long.

The program will soon expand to international stores. Find a full list of participating shops here.

Here's their album cut "Do You":

[url=http://pitchfork.com/news/55889-spoon-announce-vinyl-gratification-program-with-independent-record-stores/]View the full article[/url]