Scrappy Underdog Fuse Challenges MTV

[DudeAsInCool]

Fuse, which began telecasting in May 2003, is owned by Cablevision, and for subscribers to the competing Time Warner Cable in Manhattan it is tucked away among the triple digits at 132. Cablevision has made it a basic cable channel, however, for about 40 million homes, and in after-school hours it claims to have more viewers than MTV. But in terms of programming, its more immediate rival is MTV's mostly music subsidiary, MTV2, which has all the advantages of MTV's library, its budget and the parent station's clout, including exclusive rights to the newest video clips.

http://www.nytimes.com/2004/10/29/arts/tel...ion/29fuse.html