Reddit users will now be able to add GIFs in the comments

[rodeoneerer]

Your Reddit conversations are about to become a bit more animated, thanks to a new feature. On Wednesday, Reddit and Giphy announced in a blog post that users will now be able to add GIFs in the comments for certain subreddits. "It brings an added layer of personal expression to Reddit comments, and a more seamless, on-platform experience," the company said in a statement. Rather than linking out to a GIF when you're in the chat section, you can simply add one of Giphy's animated images to express yourself (we see you, Fire Elmo). But there are some conditions.

Which, Reddit says, has been a popular and valuable addition, leading to this new update that will see even more animated clips invading comment streams.

I mean, Reddit has the data, it knows that this has been popular thus far, and that it’s helped to improve engagement. But it will be a big change for Redditors to deal with, which could lead to some backlash for the app.

Reddit has also decided to crack open some of the other stuff it was previously hiding behind its pay gate, a change the company noted last week in r/modnews. GIF comments were previously available through Powerups, Reddit’s version of Discord’s server Boosts. Other Powerups included special flair options for paid subreddit supporters, custom emojis and support for 1080p video.

Inline GIFs on Reddit may not be everyone's cup of tea, so if users have concerns about how the images affect their conversations, they should contact the subreddit's moderator. Currently, users themselves can't directly opt in or out of the GIF feature.

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