Indie Labels Seeing Digital Boom

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According to Billboard, "Digital sales volume in its many configurations now accounts for 15% of total U.S music sales," and over 30% of the Indie's market.

"We can pretty much count on the digital percentage being greater with each release than it was last time," says Andy Kotowicz, head of sales at the Shins' Sub Pop label. "But right now we still spend most of our resources on trying to get people into stores and buying the physical records we shipped. There's not much of a risk in having people not download a record. There's much more a risk in getting records returned."

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