Climate scientists harness the power of moms to save the planet

[NelsonG]

Moms take pride in their problem-solving skills. They're often prepared for crises large and small. But preventing the worst effects of climate change, which could materialize in a few short decades, is a problem many moms know will affect their children yet they frequently feel powerless to stop. 

That's where Science Moms hopes to make a difference. The nonpartisan group, led by six climate scientists who are also mothers volunteering their time, positions itself as a trusted source of easily digestible and accurate scientific information related to climate change. In addition to its website and social media accounts on Instagram, Facebook, and Twitter, Science Moms plans to reach an audience of concerned moms through national television advertising that features their personal stories.  Read more...

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