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An inside look at how Biden's campaign is winning the viral merch game

NelsonG

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An inside look at how Biden's campaign is winning the viral merch game

Joe Biden's campaign has mastered the art of making memorable merch.

As with any candidate's site, the vice president's online shop is full of apparel, accessories, and other unique ways for supporters to publicly show their Biden/Harris pride. But over the past two weeks — since the New York Times reported that Donald Trump paid just $750 in federal income taxes the year he won the presidency and another $750 his first year in office — the Biden campaign has seriously stepped up its merch game.

After seeing people express outrage over Trump's shockingly low income tax payments, Biden's campaign released buttons, stickers, and shirts that said "I Paid More In Taxes Than Donald Trump." Then following the first presidential debate on Sept. 29, the team created "Will you shut up, man?" shirts to commemorate Biden's blunt reaction to Trump.  Read more...

More about Joe Biden, Merchandise, Kamala Harris, 2020 Election, and CultureF0K2QjQRhN8

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