Revver & Google Video Cutting Checks To Creators

[DudeAsInCool]

SANTA MONICA, Calif.--When it comes to profits, there's no sharing in the video-sharing sector.

Not enough, anyway, fumes Steven Starr, a former talent agent, Bob Marley devotee and now the impresario of Revver.com, the video-sharing site he co-founded in 2005.

Revver.com, which recently came out of beta, sets itself apart from video-sharing sites like YouTube by paying its content creators through an ad revenue-sharing agreement.

Read more at CNet

[DudeAsInCool]

Google has begun sharing advertising revenue with the makers of a popular video clip in a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector.

The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment," according to Peter Chane, a senior product manager for Google Video.

In exchange, Grobe and Voltz, who saw their original offering--which shows a version of Vegas' Bellagio Fountains made of 101 2-liter bottles of Diet Coke and 523 Mentos--catch fire with video-sharing fans last summer, have agreed to let Google host their latest video, "The Diet Coke & Mentos Experiment II."

Read more at CNet