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Warners Music Group Cuts Deal With Brightcover To Undercut YouTube

DudeAsInCool

By DudeAsInCool,
in Digital/Internet News

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DudeAsInCool

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Warner Music Group has cut a deal with Internet video service Brightcove to be able to distribute its video content catalog on its own Web sites--and profit from it.

In the partnership, announced Thursday, Warner Music Group will use Brightcove's software to embed Web-based video players in the sites for its labels--which include Sire, Atlantic and Elektra--as well as its individual artists. Visitors to the sites will be able to view on-demand music videos and related footage like artist interviews and performances in a free, ad-supported form.

Additionally, Web media enthusiasts will be able to embed the content into their blogs, Web sites or profiles on social-networking services like MySpace.com.

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