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Let Ikea's livestream lull you to sleep with oddly comforting product names

NelsonG

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Let me be the first to say that falling asleep is a process. Maybe Ikea can help.

Insomniacs have tried it all: herbal teas, blue light filters, melatonin pills, cutting back on caffeine. But few things really help an insomniac fall asleep like boredom. 

Ikea launched a 14-day-long livestream on YouTube to celebrate its Festival of Sleep, a 12-day campaign to help Australians sleep better. The livestream is a spin-off of the Ikea Sleep Podcast, a series of narrated furniture catalogs. Dubbed Ikea Slow TV, the livestream "follows" a cargo ship's two week journey from Asia to Australia as Kent and Sara Ericsson, the two hosts of the Ikea Sleep Podcast, read off the company's new 2020 catalog.  Read more...

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