Serena Williams joins Bumble’s investment fund as an investor

NelsonG · March 20, 2019

Serena Williams, the global sports and fashion icon and investor, is doubling down on her relationship with the dating app Bumble with today’s announcement that she will serve as an investor in its Bumble Fund.

Launched in 2018, the Bumble Fund backs early-stage businesses founded and led by women of color and underrepresented groups. The fund’s commitments range between $5,000 and $250,000, with an average check size of $25,000.

“In my life, and today more than ever, I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard,” said Serena Williams, in a statement.

Williams, one of the greatest tennis players of all time, has been investing in women and minority-owned businesses through Serena Ventures since 2014. She also serves on the boards of the tech companies Poshmark and SurveyMonkey.

She began her relationship with Bumble in January, culminating with a starring role in the company’s most recent Super Bowl commercial earlier this year, and will be leading the Bumble Fund pitch competition next month, along with Bumble founder and CEO Whitney Wolfe Herd.

That competition launches today on Bumble Bizz and is open to U.S.-based entrepreneurs who identify as women, with a priority given to founders from diverse backgrounds, experiences and perspectives. Companies have until March 27, 2019 to submit.

“When we launched our #InHerCourt campaign with Serena Williams this past January, we were amazed by the overwhelming response we received from women globally who felt empowered by our message,” Wolfe Herd said in a statement. “In teaming up with Serena for the Bumble Fund, we want women everywhere to know that we are here, we are listening and we believe in you.”

Through Serena Ventures, Williams already has invested in more than 30 companies, while the Bumble Fund has made nine investments to date. Recent deals include investments in the business advisory service, Alice; the workout and training app, Gixo; diversity and inclusion training toolkit provider, Translator; and the probation and parole support service, Promise.

“I am passionate about building on this progress and opening doors for women of all backgrounds, especially women of color, to share their message and trust in their potential to accomplish great things,” Williams said in a statement. “By joining forces with the Bumble Fund, we will continue amplifying female entrepreneurs and creating a place for them to personally and professionally champion their growth.”