Super Bowl LIII disappointed, but the game still set new streaming records

[NelsonG]

While Super Bowl LIII may have been a disappointment for some (bored viewers, Rams fans, Saints fans), the big game still set a new streaming record.

Sunday’s game, which saw the New England Patriots defeat the Los Angeles Rams 13-3 in the  lowest scoring Super Bowl ever, delivered an average 2.6 million viewers per minute to CBS’s official streaming broadcast. Streaming of the game was up 31 percent compared to last year’s numbers, when NBC’s broadcast of the game saw a then-record breaking average of 2 million viewers.

CBS also boasted in its release on the record breaking numbers that the Super Bowl was watched across 7.5 million unique devices, which is up 20 percent from the 2018 game. More than 560 million total minutes of the game were consumed via streaming, up 19 percent from last year’s game. Read more...

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