How GoPro rebooted itself: CEO Nick Woodman talks strategy — MashTalk

[NelsonG]

For GoPro, things are looking up.

After a tumultuous couple of years — which saw the action-camera company enter and then leave the drone business, get squeezed harder by increasingly competitive smartphone cameras, and ride a steady wave of criticism of its product line — GoPro appears to have found its footing with the well-received Hero 7 Black camera and a return to profitability.

At the center of the company’s renewal is founder Nick Woodman. Woodman joined MashTalk to talk about what it’s been like to be CEO through such a roller-coaster time. After promising expeditions into media, drones, and 360 video didn’t work out as planned, he’s discarded unrealistic visions for tighter focus. The new GoPro may be less ambitious, but it’s much more confident about what it can offer: high-quality action cameras with a compelling mix of features, value, and usability. Read more...

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