Daily Crunch: Black Friday’s online sales are projected to hit $5.9B

NelsonG · November 23, 2018

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1. Black Friday predicted to hit $5.9B in online sales, $645M spent so far

After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, it looks like Black Friday will also pull in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that as of 7am Pacific Time, there has already been $645 million spent online.

Shopify, which provides a real-time sales visualisation for some 600,000 merchants on its platform, notes that the average sales per minute for those merchants is hovering at just over $400,000 per minute.

2. Amazon warehouse workers in Europe stage ‘we are not robots’ protests

They’ve timed the latest protest for Black Friday, one of the busiest annual shopping days online as retailers slash prices and heavily promote deals to try to spark a seasonal buying rush.

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