Subscription management startup RevenueCat raises $1.5M

NelsonG · October 24, 2018

RevenueCat, a startup that helps developers manage their in-app subscriptions, has raised $1.5 million in new funding.

The company was part of the most recent batch at Y Combinator, and CEO Jacob Eiting said growth has been “a rocket ship” for the past few months. As of this week, RevenueCat is working with 100 live apps, and it’s crossing $1 million in tracked revenue.

The startup offers an API to address what sounds like a straightforward task, supporting in-app subscriptions in iOS and Android. As Eiting put it when I first interviewed him a few months ago, it’s “boring work” solving a “boring problem” — but that’s one of the reasons why developers don’t want to deal with it. It also means they don’t have to spend time dealing with bugs and updates on the subscription side of either platform.

And RevenueCat continues to add new features, like allowing developers to bring their revenue data into analytics and attribution services. That, in turn, makes it easier for them to see which ads are driving real revenue.

The long-term goal is to build what Eiting (who’s pictured above with his co-founder Miguel Carranza) calls a “revenue management platform.”

“Our mission as a company is to help developers make more money,” he said. “I think we do become this one-stop shop, a service that you integrate with all the payment touch points in your app to help you track your revenue and help you understand how customers are spending.”

The new funding (which is on top of the $120,000 RevenueCat received from YC) was led by Jason Lemkin of SaaStr. Eiting said it’s “an obvious fit,” since the software-as-a-service entrepreneurs who read SaaStr articles, listen to its podcasts and attend its events form “this huge community of companies that are potential customers for us.”

FundersClub, Oakhouse Partners, Buckley Endeavours, Josh Buckley and OneSignal CEO George Deglin also invested.