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Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

By now, most people have heard the the stat that some 75% of people never venture beyond the first page of Google search results. If you haven't heard that before, just think about your own searching practices: When was the last time you actually dug that deep? Didn't think so.

When it comes to getting that coveted spot near the top of page one — and, ultimately, potential customers' eyes on your site — the name of the game is "search engine optimization." In a jargon-free nutshell, SEO is the process of increasing traffic to your site, which can be done by running keyword research and building a mobile-friendly website, among tons of other techniques. Read more...

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