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New Apple ad does some voice-first education with The Rock and Siri


NelsonG

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unnamed2.jpg?w=680 How do you teach people how to use an interface that’s invisible? That’s been the marketing communications problem for Apple since the day Siri became the first big mass-market voice assistant. They’ve taken stab after stab at it. The splash page that offers Siri suggestions if you activate it and don’t say anything. TV spots; tool tips; App Store promotions and… Read More
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