YouTube is finally paying a big price for hosting hateful content

[NelsonG]

Some of America's biggest advertisers are joining their British counterparts in boycotting Google.

AT&T, car rental giant Enterprise, and pharmaceutical company GSK have each decided to suspend all YouTube ads after The Times of London reported that the brands had appeared alongside videos with hate speech and extremism.

The companies are among the first in the United States to join what's become a full-scale revolt among advertisers in the UK this week.

SEE ALSO: Google finally gives brands more ways to keep ads off hateful Youtube videos

The decisions all come the day after Google announced a handful of new tools meant to give advertisers more control over where their ads appear. The search giant has also apologized repeatedly and vowed to beef up the staff dedicated to sussing out extreme content. Read more...

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