People call out this advert featuring a woman's bottom as sexist

[NelsonG]

LONDON — A woman's exposed bottom is probably the last thing you'd expect to see in a car park.

But that's nonetheless what Twitter user Alice Gray spotted in her gym car park in Cardiff, Wales.

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UFit gym's advert features an image of a woman's bum alongside the text "there's better things to be stuck behind than the car in front". The ad has prompted a massive social media backlash after people accused it of sexism and objectification. 

I am going to keep tweeting this sexist advert from my gym, @ufit_fitness, so that lecturers in #sexist advertising can find it easierpic.twitter.com/hNEkDiFC4n

— Alice Gray (@AliceJaneGray) October 2, 2016 Read more...

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