Google becoming a hardware manufacturer isn't a threat — yet

[NelsonG]

Not everyone liked the Google Glass — even the tech giant itself admitted regrets in how it executed on the hardware push. Last month, it closed Project Ara, its initiative to build a modular smartphone. 

The six-year-old Nexus program proved more fruitful, but as of this week, Google has no more plans for a new Nexus phone or tablet, The Verge reported.

But Alphabet Inc. isn't abandoning hardware. Rather, it's going all in on a new strategy: Offer everything under one brand name. 

SEE ALSO: Google’s big hardware moment is also its biggest test

On Tuesday at an event in San Francisco, Google revealed its program called "Made By Google." The homepage of its new website is a tribute to a suite of products: Phones, home speakers, Wi-Fi routers, virtual reality headsets and a new TV device.  Read more...

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