What to look for in the next Pokémon Go

[NelsonG]

 If you had to crown an “App of the Summer,” Pokémon Go would undoubtedly be at the top of the list. The app became a household name within days of its July launch and was the most downloaded iOS app in a first week — ever. Pokémon built one of the most resilient brands in recent memory, and provided a playbook for other brands looking to catapult their intellectual… Read More

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