MailChimp's CEO on that famous 'Serial' intro and why email just won't die

By NelsonG,
July 1, 2016 in General News

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NelsonG

Posted July 1, 2016

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Posted July 1, 2016

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Ben Chestnut remembers when he first heard the promo spot that would end up with MailChimp getting a shoutout on Saturday Night Live.

The CEO of MailChimp told Mashable's Biz Please that the company had first dibs on "Serial," the podcast that would become a cultural phenomenon, thanks to a pre-existing sponsorship that actually didn't go so well.

"Serial" more than made up for it.

As for the famous "Mail Kimp" line, that was a bit of providence.

"When we got the recording, our head of marketing at the time came to me and said 'I'm a little nervous,'" Chestnut said.

The producers of the show had recorded the promo themselves but MailChimp had to approve it. Read more...

More about Business, Productivity, Biz Please, Serial, and Email

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