Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Welcome Guest!

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

BLACK LIVES MATTER! ×
BLACK LIVES MATTER!
NelsonG

Ghost Town DJ's' 1996 Hit 'My Boo' Reaches New Hot 100 High Thanks to Viral Dance Video

Recommended Posts

ghost-town-djs-my-boo-vid-billboard-1548

 

Twenty years after Ghost Town DJs scored a Billboard Hot 100 hit with “My Boo,” the hip-hop group returns to the chart powered by increased streaming and downloads. The source of its comeback stems from a viral meme called the running man challenge, soundtracked by "My Boo." The meme was initially sparked by videos shot by Kevin Vincent and Jeremiah Hall, two high school students from New Jersey.

“My Boo” re-enters the Hot 100 at No. 29, besting its previous peak of No. 31 -- achieved on the Oct. 12, 1996 chart. It concurrently returns to the Hot R&B/Hip-Hop Songs chart at No. 14, topping its original No. 18 peak (Aug. 24, 1996 chart). 

The meme, and "My Boo," was given a boost when University of Maryland basketball players Jared Nickens and Jaylen Brantley mimicked the original videos and uploaded their edition to Nickens’ social media accounts. Since then, several athletes, including players from the Miami Heat, Los Angeles Dodgers and Denver Broncos, have made their own versions, creating a wave of activity for the '90s hit. 

The song sold 35,000 downloads in the U.S. in the week ending May 5, according to Nielsen Music (up 47 percent compared to the previous week). In turn, it debuts at No. 8 on the R&B Digital Songs chart. Domestic streams for the cut skyrocket to 12.3 million plays during the tracking week -- up 147 percent. Of the total streams, 80 percent come from YouTube, while 1.5 million Spotify plays also contribute toward the charts.

Back in 1996, the music video for “My Boo” was a staple on MTV and the track became one of the summer’s top hip-hop hits, reaching No. 2 on the airplay-driven Rhythmic Songs chart - spending 19 weeks in the top 10 from July through November.

In 2013, R&B singer Ciara sampled the song for her single “Body Party,” which reached No. 22 on the Hot 100 (July 27 chart). Other artists, including Mariah Carey and Pitbull, have also incorporated the track in their music. Carey’s 2010 track “H.A.T.E.U. (Remix)” alongside Jermaine Dupri, featuring OJ Da Juiceman, Big Boi and Gucci Mane, reached No. 72 on Hot R&B/Hip-Hop Songs, while Pitbull’s “Secret Admirer,” feat. Lloyd, was a Rhythmic Songs hit, peaking at No. 28 in 2007.

The creators of the craze, Vincent and Hall, appeared on The Ellen DeGeneres Show on May 3 alongside Nickens and Brantley and explained how it all started. Through May 11, the Ellen interview has amassed 5.2 million views worldwide.

While athletes were first to adopt the craze, several user-generated clips posted in the last few weeks have amassed millions more streams, counting towards the song’s advancement on the charts. From police units to international airlines creating their own videos, the challenge has gone global. 

Share this post


Link to post
Share on other sites

This is pretty awesome :) The power of social media

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    No registered users viewing this page.

  • Our picks

    • Wait, Burning Man is going online-only? What does that even look like?
      You could have been forgiven for missing the announcement that actual physical Burning Man has been canceled for this year, if not next. Firstly, the nonprofit Burning Man organization, known affectionately to insiders as the Borg, posted it after 5 p.m. PT Friday. That, even in the COVID-19 era, is the traditional time to push out news when you don't want much media attention. 
      But secondly, you may have missed its cancellation because the Borg is being careful not to use the C-word. The announcement was neutrally titled "The Burning Man Multiverse in 2020." Even as it offers refunds to early ticket buyers, considers layoffs and other belt-tightening measures, and can't even commit to a physical event in 2021, the Borg is making lemonade by focusing on an online-only version of Black Rock City this coming August.    Read more...
      More about Burning Man, Tech, Web Culture, and Live EventsView the full article
      • 0 replies
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
×
×
  • Create New...