Ireland Putting Digital Films in Every Cinema

[Lord_of_the_Dense]

Digital cinema is coming to Ireland in a big way. A project is under way to install a digital cinema network throughout the Republic of Ireland and Northern Ireland, with the aim of converting all of the country's cinema screens to digital format.

"The digital projection offers picture-perfect quality and significant cost savings," says Moira Horgan, the head of marketing for the Irish Film Board. "The boxes are being inserted as we speak."

Avica Technology is bringing the digital presentation systems to 515 screens throughout Ireland to run alongside traditional 35mm film projectors, says Kevin Cummins, spokesman for Avica Europe, the European arm of the Santa Monica, California, digital cinema technology and services company.

Read entire story here.

Something for Umma. :)

[KiwiCoromandel]

sounds great...i`ll start going back to the movies if they do that down here..... :)