How to highlight creativity and individuality when printing the packaging box?

[whatiswhy]

Many people now say that we come from an era of individualization, and all kinds of things are pursuing a kind of individualization. The same is true for the packaging box industry. Among the many packaging boxes, digital product packaging boxes are highlighting their unique characteristics, such as technology and science fiction. So how should this kind of packaging box highlight its individuality when printing?

 

1. The individuality of packaging ideas

1. Material personalization: bold use of unconventional packaging materials may be relatively rare in our digital product packaging, but it is now gradually increasing in some food packaging and clothing packaging. Sometimes breaking through conventions will result in unexpected results, which can attract people's attention and attract people's attention. This will give people a more natural beauty, give people a fresh and comfortable feeling, and greatly enhance the visual experience.

2. Personalization of decoration: Match the words, colors and brands of the packaging reasonably to highlight their personalization. This design is conducive to the prominent brand, the display of product and packaging personality, the improvement of the company's overall image, and it can achieve better marketing effects in the market.

 

2. The personality of packaging design

1. Series design method: The series method is one of the more commonly used methods in packaging. This method can make different packaging treatments for the same product, and form a series of states, which can not only meet the needs of customers but also avoid the monotony of the product, and meet the aesthetic requirements.

2. Bionic design method: It is to imitate the structure, function and image of living beings, and to produce similar functions and characteristics to the creature; as we know, radar is designed and manufactured by imitating the function of bats. Such a designed packaging gives customers the feeling that the product is closer to reality and energetic, which increases the customer’s curiosity and desire to buy, and makes it a purchase behavior.

3. Antique design method: The antique design method is a design method that reproduces some representative or symbolic things on the packaging box although the age is far away from us. Such a design often contains a certain kind of beautiful yearning for people, or a certain emotion that appears in it.

4. Simplified design method: Due to the replacement of people's values, aesthetics, needs, technological iterations, product flow methods, etc., most people now tend to simplify.

5. Reverse design method: Reverse design method means that we use an abnormal design concept to design the packaging box and negate the existing elements. Then use the opposite expression methods and elements to show the product on the packaging, giving people a shocking and eye-catching effect.

 

What we are talking about above is the individualization of the packaging box in terms of design ideas and design expression methods. However, the packaging of a product needs more than personalization. The main thing is to meet people's aesthetics and needs. It must be accepted by people. Packaging designs that are very different from people's aesthetics have been made. To get the opposite effect, it is necessary to integrate reality when designing packaging.