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WarnerBros Records Rings in Tones from Green Day


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The Guy From Green Day Says He Has Your Mother on the Cellphone

By JEFF LEEDS

Published: August 18, 2004

Rock bands have long prospered by living - and selling - images of hard living and brash poses. But sex, drugs and rock 'n' roll are no longer enough. The definition of cool for some acts now includes mobile phone ring tones.

Ring tones, the synthesized melodies that are programmed to play when a cellphone rings, have proved to be such a lucrative side business for cellphone companies that record labels in the United States have decided they want a piece of the revenue. Warner Brothers Records in the last few days began showing commercials on MTV and MTV2 for a set of voice-greeting ring tones recorded by members of the punk band Green Day.

You can read more here:

http://www.nytimes.com/2004/08/18/business/media/18adco.html

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