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DudeAsInCool

Blockbuster Takes On NetFlix

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Blockbuster enters online DVD rental business

Published: August 11, 2004, 10:58 AM PDT

By Dinesh C. Sharma

Special to CNET News.com

Blockbuster has launched an online DVD rental service aimed directly at undercutting competition from rival Netflix.

Under Blockbuster's plan, announced Wednesday, customers can place their orders for movie rentals on the company's Web site, and their DVDs will be shipped free. Consumers can rent up to three movies at a time for a monthly subscription of $19.99, five DVDs for $29.99 a month or eight for $39.99. Netflix charges $21.99 a month for three movies at a time.

The service, which lets customers keep the rentals for as long as they like, is geared toward frequent movie renters and film buffs irked by late fees--the same target audience as Netflix.

http://news.com.com/Blockbuster+enters+onl...ml?tag=nefd.top

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