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Motorola Cellphones Adopt ITunes

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Cellphones, Say Hello to iTunes


Published: July 27, 2004

y The New York Times

SAN FRANCISCO, July 26 - Starting next year, users of Apple Computer's iTunes music service will be able to play songs on some Motorola cellphones, the companies said late Monday.

The agreement is the first for the cellular phone industry, which is eager to add functions to phones to bring in additional revenue.

For Apple, the deal could help it keep the lead in the online music market, which promises to get even more competitive later this year with the arrival of Microsoft.

Customers of iTunes will be able to transfer possibly a dozen to a few dozen songs from their PC or Mac to their phone over a cable or wireless connection, said Steven P. Jobs, Apple's chief executive.

The new cellphones will ship with new Apple software, called iTunes Mobile Music.

Mr. Jobs said he called Motorola's chief executive, Edward J. Zander, soon after Mr. Zander took over in January to suggest that the two companies work together on the project.

The new music phones are just one example of next-generation phones Mr. Zander said the company has planned.


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