Platform 12 NYE Extravanganza - Hybrid, Cicada, The Rogue Element & Alex Metric @ The Key

[zoelee]

===== Monday 31st December NYE =====

Click here for the video flyer: http://www.platform12music.co.uk - Then Video

There’s a little more to NYE than just great parties and it extends well beyond making resolutions. It’s a time when emotion runs high, when you’re more connected than ever before to your friends and family and more aware of your whole experience… in fact, with inflated ticket prices and 3 months of hype, you demand more from the whole experience.

Platform 12 this NYE is drawing together not only all the elements of what makes a great party, but those that make a great NYE party. The venue, the line-up, the crowd, the production, the countdown, the whole experience is being meticulously planned by those that have delivered time and again in 2007 and boy, have they got things right for NYE!

The Key, pound for pound London’s best club, the home of Platform 12 NYE last year and venue de jour with its famous under-floor lighting has entrusted it’s last ever party to Platform 12. The key, split over 2 levels and capacity around 1000 comes complete with chandeliers, guild-edged mirrors and a truly thumping soundsystem that will ensure those warm fuzzy moments on the dancefloor. The Platform 12 production team will be pulling out all the stops too, with the venue themed throughout and all Platform 12 staff in the guise of Platform Patrol.

Providing the best possible experience also includes making that midnight moment as special as possible. Last year, much-loved producer Hook N Sling made a special NYE ‘track’ that included a 30 seconds countdown a la sci-fi movie self destruct sequence, followed by fireworks and the synth line from Insomnia before getting back to the drums. They’re not giving too much away this year but you can bet they’ll have you feeling the barmans stars up once again.

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Musically, Platform 12 has emerged from the breakbeat underground to be known as one of the best genre-blurring electro discos around and this NYE they are pulling together their biggest line-up to date.

Hybrid

Hybrid, global superstars, Sasha cohort and synonymous with headlining massive events worldwide, will be making their long awaited Platform 12 debut and what a time to do it. If ever there was a dance act that conjured up the very feeling of heightened emotion it would be Hybrid, so how very fitting they’ll be down to play at Platform 12 on NYE.

Cicada

Joining Hybrid will be Cicada, where musically, references have been made to the likes of Blondie, Can, New Order, The Sugarcubes, The Cocteau Twins, Daft Punk and Quincy Jones, and have previously rocked Platform 12 where they played live back in May. Cicada are a truly unique proposition, melding their influences into a wholly original sound has made them a unique prospect for the late noughties – the kind of band that the rock kids ‘get’ just as much as club kids do.

The Rogue Element

The Rogue Element, winner of Breakspoll’s best breakthrough producer in 2005 then best producer & best remixer in 2006, has gone on to have a series of club smashes including Fat Boy Slim’s Star 69 remix and has remixed just about everyone from The Crystal Method to Krafty Kuts. Simply put, there is no more exciting talent emerging from breaks than The Rogue Element and you can be sure that he’ll be showcasing all the new material from his highly anticipated 2nd album.

Alex Metric

Size matters, and by any standard of measurement, Alex Metric's talent is large, as made clear by the release of his new artist e.p. Whatshewants. At just 26 years of age, Marine Parade's newest signing has made a big splash as both DJ and producer. He's played gigs spanning the globe from Fabric in London to Eastern European festivals to Los Angeles clubs, and developed a significant rep for his work in the studio assisting superstars ranging from Darren Emerson to Adam Freeland - producing his next album.

Spin Out Records

Supporting this illustrious quintet will be DJs from Spin Out Records, Platform 12’s favourite label of 2007, Alex Collings, resident DJ at the fast-gaining-recognition Dirtbox event at Turnmills and Platform 12 resident DJs Reveal, Clay Hey, Microlovr, Fava Faaade and Euan McGrath.

All in all, they’re putting together the kind of event that not alone befits the occasion of Platform 12 NYE but perhaps, more fittingly, the end of an era for London clubbing, with the last ever party @ The key. With a knowing attention to detail for musical programming, décor, lighting and attracting the kind of crowd that makes any event special, Platform 12 NYE really is the hottest ticket in town.

The Key, King’s Cross

9pm - 6am

£20 early bird / £30 advance

Hybrid

The Rogue Element

Cicada

Alex Metric

Spin Out Records (Si McEvoy)

Microlovr

Alex Collings

Reveal & Clay Hey

Fava Faaade

Euan McGrath

Tickets:

http://www.platform12music.co.uk/ Ticketweb / 07917 755 264

Entry policy/dress code:

Fix up, look sharp - Platform 12 is a party. No groups of blokes, no fairy wings and absolutely no requests for RnB!

Edited November 12, 2007 by zoelee

[DudeAsInCool]

All the hot clubs seem to be in London these days. Wish LA was as active. Looks like a blast!