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Hip-Hop Sales Plummeting


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Time Magazine takes a look at the downfall of rap and the numbers are not only a tell-tale sign - Rap's biggest critics are the rap fans themselves:

"According to the music trade publication Billboard, rap sales have dropped 44% since 2000 and declined from 13% of all music sales to 10%. Artists who were once the tent poles at rap labels are posting disappointing numbers. Jay-Z's return album, Kingdom Come, for instance, sold a gaudy 680,000 units in its first week, according to Billboard. But by the second week, its sales had declined some 80%. This year rap sales are down 33% so far.

Longtime rap fans are doing the math and coming to the same conclusions as the music's voluminous critics. In February, the filmmaker Byron Hurt released Beyond Beats and Rhymes, a documentary notable not just for its hard critique but for the fact that most of the people doing the criticizing were not dowdy church ladies but members of the hip-hop generation who deplore rap's recent fixation on the sensational."

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But Lighty sees in hip-hop a chance for record labels to generate more sponsorship and endorsements. "Record companies are going to have to make even better records and participate in brand extension. It's the only way they can survive," says Lighty. "We need to change the format, and this is the only way. 50 Cent is a brand. Jay-Z is a brand."

They... still... don't... fucking... get... it.

Hip-Hop is going to have to hit it's "grunge" stage, as right now, it's in the "Hair Metal" stage. All style, and no substance.

Much of why if it isn't 10 years old, it's independent on my playlists.

Suggestions:

Blue Scholars

Common Market

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