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BLACK LIVES MATTER!

Hip-Hop Network Gets Real on Small Screen


Kooperman

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Hip-Hop Network Gets Real on Small Screen

11 minutes ago

By Carla Hay

NEW YORK (Billboard) - It seems as if every year there are entrepreneurs who announce that they are starting a new national music video network.

The few that do end up on the air have an uphill battle competing against the Viacom channels (such as MTV, VH1, MTV2, CMT and BET) that dominate the marketplace.

The Real Hip-Hop Network is aiming to beat those odds. Owned by Washington, D.C.-based parent company SSM Media and Entertainment Group, the network plans to roll out to 10 million to 15 million U.S. households this year, with cable/satellite distributor OlympuSAT as its initial affiliate.

SSM president/CEO Antonn Muhammad tells Billboard that the Real Hip-Hop Network will have about 80% music content and a target audience of 18- to 34-year-olds.

Muhammad states, "We're going to play all types of hip-hop, even on independent labels and unsigned artists. We'll let the audience decide which videos we'll play the most."

http://story.news.yahoo.com/news?tmpl=stor...usic_channel_dc

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