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The TikTok beauty filters that will teach you how to apply makeup


NelsonG

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Composite of three TikTok filter screenshots, with grids overlaid on a face to draw makeup.

When you hear "beauty filters," you probably think of the typical TikTok and Instagram filters that add makeup and sometimes alter your facial features, all in the pursuit of a prescribed beauty standard. Grace Choi's beauty filters don't do that — instead, these filters aim to simply help you learn how to apply real-life makeup. 

If you're on beauty TikTok, you've probably come across the Contour, Eyebrows, or Eyeliner filters on your For You Page. They're AR filters that place a grid on top of your face. And depending on what makeup you're trying to apply, these filters also have extra, colored lines that serve as handy little guides on where to draw certain makeup techniques. 

TikTok screenshot showing an Asian woman with dark hair using a filter that applies a grid over the eyebrow area.
The Eyebrow filter in action. Credit: Screenshot: TikTok/Grace Choi
TikTok screenshot showing an Asian woman with dark hair using a filter that applies a grid over the face area.
The Contour filter in action. Credit: Screenshot: TikTok/Grace Choi

Choi married her personal love of makeup with her professional career by inventing Mink, the world's first 3D makeup printer, in 2014. "Throughout my 10 years or so in beauty technology, I've always felt that beauty moments and experiences, including tutorials, could be a lot more personalized and immersive and effective by using AR," Choi told Mashable

And yet, Choi never felt like there was a social platform that could properly house this immersive tutorial experience — that is, until TikTok launched an open AR platform called Effect House. Choi joined Effect House, and has since been honing her filter design skills while helping others learn how to apply makeup in a way that's accessible and personalized to each face. She's even expanded beyond makeup filters to experiment with color palette analyzers, personality quizzes, and workout aides. 

We put the most popular beauty filters to the test. In this episode of Beauty, Hacked, Jennimai tries out the Contour, Eyebrows, and Eyeliner filters as guides for one one side of her face, and then compares it to her usual makeup techniques on the other. Which side looks better? Tune in to find out, and see whether Jennimai prefers the tech upgrade to her tried-and-true makeup routine.

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  • 9 months later...

Thanks for sharing this, it's great to see beauty filters being used in a more helpful and educational way rather than promoting a narrow beauty standard. It's always great to learn new makeup techniques, especially if it's made easier with the help of technology. I'll definitely have to check out these filters on TikTok!

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Though this is quite an old thread, I couldn't resist chiming in. It's great to hear about these beauty filters on TikTok that are actually aimed at helping people learn how to apply makeup in real life rather than just altering their appearance to fit a certain beauty standard. Also, if you're looking to always have a fresh and brilliant look, you might want to consider reaching out to specialists at https://rawbeautyaesthetics.com/. They can help you select the beauty procedures that will best suit your needs and provide you with the results you're looking for. I'm sure their team of experts will help you achieve the look you desire.

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