TikTok introduces creator crediting tool

[NelsonG]

TikTok is introducing a creator crediting tool that allows users to directly tag and credit videos using a new button in the app. The feature will roll out over the next few weeks.

The new tool is part of an effort to encourage the TikTok community to credit creators and trend originators. The tool enables you to tag, mention, and credit a video in its description. Currently, when TikTok users choose to credit a creator they tag them in the caption or comments of the video, but the new feature allows you to credit specific videos.

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The tool comes nearly a year after Black creators held a "strike" to protest uncredited viral TikTok dance trends. The strike was a result of years of white creators benefiting from Black creators' choreography and labor. As a result, TikTok users now typically include a dance credit or "dc" in the caption of their videos. TikTok's announcement also comes at the heels of Instagram adding enhanced tags to help Black and underrepresented creators get credit for their work.

TikTok says the new crediting feature aims to promote equitable creator amplification. "These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression," wrote Kudzi Chikumbu, the Director Of Creator Community at TikTok in the U.S., in TikTok's announcement.

TikTok will also be adding user prompts to credit to the posting process with an educational pop-up that encourages and explains the importance of crediting.

We will walk you through how to use the new button.

How to use the new creator crediting tool on TikTok:

Credit: TikTok

1. Create a TikTok video

2. Tap the new "video" icon on the posting page

3. Select the video you have either liked, favorited, posted, or that has used the same sound that you want to credit. Once selected, the video will be tagged in caption.

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[Daniarcron]

It is surprising for TikTok because they were built on an unusual concept of lack of copyright. Somehow everyone could use those original videos the way they wanted – and get views for that. You can even post movies and stuff like that on TikTok without any risk of getting banned for copyright violation.  But, it’s a cool thing because it will have the original creators get more views and more money to support their art or craft. They will no longer have to consult Mortgage Advice Liverpool to make ends meet. So I think it’s a good decision, but we also have to look at how it will work (if it will).