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They know everything about you and didn’t even have to ask


DudeAsInCool

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Big Brother really is watching you. Of course, there’s nothing sinister about this because it’s all being done to make life easier. But for whom?

How would you feel if your supermarket knew that you were getting married before you did? Or if your DNA was trawled by drugs companies that then could offer preventative treatments for illnesses likely to strike you in the future, but also share their findings with the lender debating whether to give you a mortgage?

Welcome to Big Brother Britain, version 2.0, a surveillance society where every imaginable piece of digital data – web-browsing histories, e-mails, even genetic records –is gathered and processed by organisations determined to know you better than you know yourself.

At the vanguard stands Google.

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