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BLACK LIVES MATTER!

How To Optimize Search Engines


DudeAsInCool

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Search Engine Optimization

by Scott F. Geld

http://www.MarketingBlaster.com

Search engines match the words or phrases used in a

search request with those used in Website text. You want

to make sure that your Website is optimized to come up

high on the returned search list when potential customers

are looking for products or services that your company

offers. That means that copy on your Website must be rich

in keywords or keyword phrases.

Keywords

So what is a keyword? Keywords are those words (or

phrases) that most people use to search the Web for a

particular product or service, or information.  For

example, if you want to find a place that fixes cars, you

might do a search on 'auto repairs'.

Better Keywords

When you choose keywords for your Web content, don't use

words that are too broad. For example, if you sell floor

cleaners for hardwood, you might be tempted to

use 'floors' as a keyword in your copy. People could be

searching for information about all kinds of topics

related to floors...tile floors, granite floors, carpeted

floors, unfinished floors and so on. But, you want to

attract visitors who are looking for information

specifically about 'hardwood floor cleaners'. To get

qualified visitors to your site, you have use keywords or

keyword phrases that will hone in on your business.

Relevant Keywords

Make sure that the keywords you use are relevant to the

page that they are on. There's no point in using words or

phrases that don't relate to the information on the page.

It doesn't make sense to use a keyword or phrase just

because it gives you an opportunity to be highly ranked.

Once your visitor gets to a page, the content should make

sense, or you loose credibility and they don't stick

around.

Traffic

But what kind of traffic do you want? The kind of traffic

you want at your Website, is traffic that stays. Just

because you have a large volume of traffic, doesn't mean

your Internet marketing efforts are going to pay off.

What's important is that you get 'targeted' traffic...

visitors that have found what they are looking. It's

better to have fewer visitors, but more targeted prospects

that are more likely to buy.

Target Keywords

Be sure to use keywords that accurately reflect your

business. You may end up with fewer visitors, but you will

have better qualified visitors and in the end that means

higher revenue.

Scott F. Geld is the Director of Marketing for

MarketingBlaster.com, a company providing targeted traffic

and direct links starting at just $5.  For more info: 

http://www.MarketingBlaster.com

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....always try to come to this site by typing in Google : BeatKing

branding is very important

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Part II

Does javascript Affect Ranking?

by Jon Ricerca

http://www.SearchEngineGeek.com

Almost all SEO's agree that using too much javascript

can harm your rankings and might confuse the search

engines. Is it true? We decided to answer this extremely

simple question for the two leading search engines using

a simple statistical analysis.

The methodology: I gathered the results of the queries

that were naturally performed last month by myself and

three associates using the two leading search engines and

analyzed them. I had to visit each page and check the HTML

source code to see if javascript was being used. I counted

the number of pages found that utilized javascript for the

first 8 rankings. The results for each of the two leading

search engines were kept separate so that we could

discover any differences between the two leading search

engines for this factor.

The resulting graphs show the number of pages utilizing

javascript for each ranking. The Y-axis shows the number

of pages found utilizing javascript, while the X-axis

shows rankings 1 through 8. Here are the graphs for each

of the two leading search engines:

http://www.SearchEngineGeek.com/graphs/dcy02.jpg

http://www.SearchEngineGeek.com/graphs/dcg02.jpg

The result is very conclusive and very surprising. Both

leading search engines rank pages that utilize javascript

higher than pages that do not utilize javascript. This is

another example of how the guesses of the SEO community

are often just that... guesses... They have a 50% chance

of being correct on any particular factor. In this case,

the majority of the SEO community guessed wrong.

Notes:

1. There was no exercise to attempt to isolate different

keywords. I merely took a random sampling of the queries

performed by myself and three associates during the month.

Conclusion:

Pages which utilize javascript rank higher than pages that

do not utilize javascript on both of the leading search

engines.

This is merely a correlation study, so it cannot be

determined from this study whether the leading search

engines purposefully entertain this factor or not. The

actual factors used may be far distant from the factor we

studied, but the end result is that these search engines

do, in fact, rank pages with javascript higher than pages

without javascript in the study.

Jon Ricerca is one of the leading researchers and authors

of the Search Engine Ranking Factor (SERF) reports at

SearchEngineGeek.com. For access to the other SERF

reports, please visit:

http://www.SearchEngineGeek.com

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  • 2 weeks later...

Do Frames Affect Ranking?

by Jon Ricerca

http://www.SearchEngineGeek.com

Almost all SEO's agree that using frames will have

devasting results on your search engine rankings. Is it

true? We decided to answer this extremely simple question

for the two leading search engines using a simple

statistical analysis.

The methodology: I gathered the results of the queries

that were naturally performed last month by myself and

three associates using the two leading search engines and

analyzed them. I had to visit each page and check the HTML

source code to see if frames were in use. I counted the

number of pages found that utilized frames for the first 8

rankings. The results for each of the two leading search

engines were kept separate so that we could discover any

differences between the two leading search engines for

this factor.

The resulting graphs show the number of pages utilizing

frames for each ranking. The Y-axis shows the number of

pages found utilizing frames, while the X-axis shows

rankings 1 through 8. Here are the graphs for each of the

two leading search engines:

http://www.SearchEngineGeek.com/graphs/dcy03.jpg

http://www.SearchEngineGeek.com/graphs/dcg03.jpg

(Note to webmasters: You have permission to hotlink, text

link or even copy the above images to your own site.  And

you have permission to remove this note. :)

The result is very conclusive and very surprising. Frames

had no effect on ranking with both of the leading search

engines! The SEO gurus are wrong again!

Notes:

1. There was no exercise to attempt to isolate different

keywords. I merely took a random sampling of the queries

performed by myself and three associates during the month.

Conclusion:

Pages which utilize frames rank no higher nor lower than

pages that do not utilize frames on both of the leading

search engines.

This is merely a correlation study, so it cannot be

determined from this study whether the leading search

engines purposefully entertain this factor or not. The

actual factors used may be far distant from the factor we

studied, but the end result is that these search engines

do, in fact, rank pages with frames the same as pages

without frames in the study.

Jon Ricerca is one of the leading researchers and authors

of the Search Engine Ranking Factor (SERF) reports at

SearchEngineGeek.com. For access to the other SERF

reports, please visit:

http://www.SearchEngineGeek.com

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Submitting Articles To Newsletters & Websites

by James D. Brausch

http://www.QuitThatJob.com

Submitting articles to newsletters and websites is an

extremely powerful method of promotion.  To do this you

will need articles with your name as the author.  Can you

write?  Good; get to it.  You need to write one 500 word

article on the topic of your site every week.

Can't write?  No problem.  Do you have $250 to spend to

have 15 articles ghost written for you?  That's only $16

per article and will get you by for the next 15 weeks

(almost 4 months).  If so, Elance is your answer:

http://www.Elance.com

Place a project up for bid asking for 15 ghostwritten

articles on the topic of your site.  You can suggest the

titles of the articles if you want.  Dozens of people WILL

place bids (they always do) and 3 or 4 will bid the

minimum which is $250 in that category.  Choose from the

best by looking at their credentials and sample work (most

bidders will be happy to show you samples).  Great; now

you own 15 articles that you can legitimately put your

name on...  Or you can use a pseudonym (a pen name).

OK; so you have either written some articles or you have

had them ghostwritten for you.   Now you just add a small

three line bio at the end of your article.  It can say

something like this:

John Smith is the webmaster for http://yourdomain.com

which is the #1 resource for widgets on the Internet.  Be

sure to visit his complete archive of articles here:

http://www.yourdomain.com/articles/

Of course you will want to put your name where John Smith

is in the above byline and your domain... and your topic

instead of "widgets".  But you get the idea.  This byline

will be printed with your article.  It has become a custom

on the Internet.  You really don't even have to demand

that webmasters and ezine publishers include it.  They

just will.

Now, you need to submit them to as many newsletters as you

can every week.  Send one new article like clockwork to

your entire list of newsletters on the same day of the

week every single week.

How do you get a list of newsletters?

First, put a form on your site for ezine editors or

webmasters to request article submissions. You will

eventually start getting 5 or 10 submissions every week to

add to your list.

Here are some ways to get your list going right away:

Pay $10 to get your article distributed to thousands of

ezines right now:

http://thephantomwriters.com/purchase/distribution.shtml

You will receive confirmations from ezines that have

published your articles.  Add those ezines to your own

distribution list.

Want even more?

Pay $20/article (in quantity) to submit to 500 highly

responsive ezines here:

http://www.ezinetrendz.com/articlesubmission.htm

Once again, be sure to add the confirmations you receive

to your own list.  You eventually want to stop submitting

through pay services and submit only to your own list

(which is free).

Buy a list of 1200 newsletter editors for $47 here:

http://www.ezine-editors-list.com/

Remember that the real goal is to build up your own list. 

This is a VERY powerful method of promotion.  I highly

recommend it.

The author, James D. Brausch, is the coach and webmaster

of QuitThatJob.com, a site dedicated to providing step-by-

step instructions to start your own profitable Internet

business and Quit That Job!  For more info, please visit:

http://www.QuitThatJob.com

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Here's a link on How To help the googlebot understand your site

It expains a bit about what the googlebot does and gives some tips that apply to everyone posting stuff.... do's and don'ts for posting links etc.

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