Google buys DoubleClick for $3.1 Billion

[method77]

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.

For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. Google made its name and still generates most of its revenue from search and contextual text ads.

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[Redneck4sure]

Double Click is the shit hole of cyberspace. I shall therefore add Google to my shit list which includes Yankees, liberals, Wal-Mart (in that order) and a bazillion other persons, places and companies.

I'm sure they care what I think.

[rainbowdemon]

Liberals are worse than WalMart?

[Redneck4sure]

Liberals are worse than WalMart?

barely. That was a close call. However, Yankees at #1 was an easy call. :)